Letting agent software essentials
Choosing the best letting agent software to help speed up processes and enhance your operations can be a minefield. Here are four key things to look for when making your decision.
Letting agent software has become commonplace for agents of all sizes, automating a wide range of processes which would previously have taken time and risked inaccuracies.
But what separates a good software solution from an average one? And how can letting agents get the most from their investment, particularly in these most challenging of times?
1. Real-time communication
Alto’s platform for letting agents combines lightning-fast admin, seamless transparency across property marketing and management, pain-free accounting and brand marketing too.
It’s an all-encompassing solution which drives integration and improves accuracy. But most importantly, it does all of this in real-time.
It’s an overused phrase, but these are unprecedented times for agents. Socially distanced viewings, office visits by appointment only and more staff working remotely than ever before, sometimes from a single laptop at the kitchen table.
There’s never been a greater need to integrate processes across multiple sites, and cloud-based letting agent software allows this to happen in an instant, with real-time updates for staff, landlords and tenants.
2. Integration of property marketing and management
One of the biggest challenges for any letting agent has always been how to integrate property marketing and management. Both are key revenue streams, but each comes with its own individual admin processes and compliance requirements.
Alto’s cloud-based letting agent software provides the solution, with a single platform for the whole agency, even if you have a separate management team. It brings together your entire operations under one system, with single contact records and integrated e-signing functionality too.
Manage diaries, track email communication and follow tenancy progression, before scheduling maintenance with tasks, reminders and effective document management. All with individual portals for landlord and tenant for complete integration and enhanced customer service.
3. Seamless marketing support
Another key feature to look for when considering new letting agent software is brand elevation – the option to produce, distribute and measure the effectiveness of marketing activity at speed and at scale.
Property marketing in 2020 is much more than newspaper advertising and window cards. From built-in design tools and advanced filters for property matching, to seamless integration with the major property portals, there are a whole host of features that can enhance your marketing if they are made available to you.
Ditch your manual marketing processes and choose property software that can boost your brand – with enhanced analytics to measure effectiveness too.
4. Reputation and technical support
Finally, don’t underestimate the importance of reputation. Choose a software provider you can trust, with the service standards you demand and the technical support needed to ensure a good return on your investment.
The increase in remote working due to coronavirus restrictions has placed a greater emphasis on IT support, with fears of server and hardware headaches as some letting agents continue to work from home.
A good software solution can take away many of those fears and the reality is that many agents wouldn’t have survived the last few months without the benefits of cloud-based software.
Find out more about how Alto’s features can power up your business, however you’re operating.
