Using Alto’s conveyancing feature, with Mark Antony Estates

Fortunate timing, an easy transition, and a mission to put people first

Mark Antony Estates were one of the earliest adopters of Alto’s conveyancing feature, powered by Movemnt. And the story about how they came to adopt it – and how they collaborated with the team along the way – made us want to catch up with founder, Mark Bridge, to document it all.

Background

Mark Antony Estates, a family-founded company and Alto customer, has been serving the Warrington community for over 10 years, earning the title of best local estate agent from the AllAgents Awards for the last seven of those.

“We just want to put people first and help local buyers and sellers find their dream homes.” Mark shared, with this approach earning them one of the highest ratings in the Chesire and Warrington areas.

Before switching to Alto in December 2022, they used Jupix as their day-to-day CRM. And, they were still handling all of their conveyancing via email and phone calls, until they were introduced to Alto’s conveyancing feature in May 2024.

Challenges of an estate agent

Losing a trusted solicitor: The firm had established a long-term relationship with a sole conveyancing partner, who consistently delivered for them and their customers. Unfortunately, the solicitor was bought out by a larger organisation, and consequently, the branch was closed down

Managing transactions: Even though the business was reasonably content with the way they used to manage transactions, founder Mark admits the admin of managing transactions, tracking referral fees in never-ending email chains, and chasing, did result in lost or delayed information

Sales progression: They have implemented a number of solutions for this area of the business, but it continues to be time consuming for agents, especially with complex property transactions that sometimes involve 30+ stakeholders (customers, agents, conveyancers, etc.)

Fate, coincidence, or good research?

Within days of losing his trusted solicitor, Mark received two important calls. First, Zain Akhtar, a member of the Alto team, got in touch with him to explain that Alto was launching a brand new conveyancing feature. And second, a different conveyancing firm, Muve, also reached out to offer their services to Mark and his team.

He liked what he heard from both parties. But, he didn’t want to choose one or the other.

The 24-hour SLA (conveyancer follow-up within 1 business day) that came with the Movemnt network, the ultimate goal of reducing the time to exchange, matched his mission of simply getting people in their homes, faster. Muve could be that trusted partner, though. He really felt they could consistently deliver.

So, he asked Muve to join the Movemnt network. And they did. Muve understood the mission we were on immediately and wanted in. A happy accident took place between three different parties, who all want to change the way we do property transactions, for the better.

Results

Simple transition to Alto’s conveyancing feature

The Alto team gave a product demo for Mark and his wider leadership team. The simplicity of using the feature meant that they were able to train the wider organisation and get it up and running in a couple of days (no implementation required).

Improved efficiency and increased referrals

By using Alto’s conveyancing feature, referrals became much easier to manage and track. The process cut down on unnecessary email chains, making it simpler to refer clients to trusted solicitors.

“It’s much quicker and easier to refer clients now. We’ve eliminated the manual admin and can focus on delivering better service.”

Higher conversion rates

One of the stand-out benefits for Mark was the higher conversion rates seen when using the feature. He noted that his team’s conversion rates skyrocketed as a result of the smooth integration with Movemnt.

“Using conveyancers from the Movemnt platform has really benefited our business. We’ve seen much higher conversion rates and faster property transactions.” Mark added.

Transparency in referral fees

“Our team just wants to get the sale over the line, but with Alto, this part of the transaction is much more transparent. The days of chasing referral fees over email are behind us.”

Mark Antony Estates previously faced challenges with tracking referral fees. Through Alto, the entire process is now automated, offering full transparency from the initial referral through to completion.

Increased buyer adoption

Buyers at Mark Antony Estates have responded positively to Alto’s conveyancing feature, with many choosing to use conveyancers within the Movemnt network as a result.

It’s no longer an awkward or salesy question to recommend a conveyancer to a customer, because agents feel confident thanks to Movemnt’s strict SLAs, which guarantee faster transaction times.

Streamlined sales progression

With the automated milestone tracking offered by Movemnt, Mark Antony Estates was able to reduce the time to exchange, keeping transactions moving forward with minimal manual intervention.

“The ability to track key milestones and ensure nothing slips through the cracks has been a game-changer for us. Megan [Product Manager] and her team really cares, too. We have met with them several times, as an early adopter, to provide feedback, and when we make a feature request, I’m pleased to say it either gets delivered or is seriously considered.”

What the future holds

Mark Antony Estates plans to continue making the most out of Alto’s conveyancing feature to improve customer experiences and simplify sales progression.

Mark is particularly excited about future updates to the feature and the addition of more detailed updates and dashboard improvements which will allow his team to be more proactive in addressing potential issues.

This family business wants to keep growing and putting people first. They believe Alto’s conveyancing feature is what will scale with them as they do that.

Conclusion

Mark Antony Estates has benefitted greatly from Alto’s conveyancing feature, powered by Movemnt. The Alto feature has not only streamlined their operations but also enhanced their ability to provide a seamless sales progression experience.

Estate agents looking to improve conversion rates and earn more referral revenue, reduce admin, and eliminate delays should consider adopting Alto’s conveyancing feature.

For conveyancers, joining the Movemnt network, as Muve did, opens the door to more business and stronger partnerships with trusted estate agents like Mark Antony Estates.